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● 70 % of TA of advertisement on the railways — consumers of goods and services of low and medium price segments. ● 30 % — audience with average income and more
● For a huge number of goods advertising at the railway stations is comparable to advertising in places of sales (POS) as a motivation for immediate purchase● High duration of contact — at least 15 seconds● High frequency of contacts and one of the lowest CPT in outdoor advertising
● 100% guaranteed contact● The lack of "advertising noise" in carriages contributes to the high memorability of information● Targeting of TA on geographical and social characteristics
The most common and the most popular format of advertising carrier on railway stations
Static and dynamic advertising constructions, installed in the path of passengers at the railway stations of Kyiv, Dnipro, Zaporizhia, Lviv, Odesa, Kharkiv
According to the contracts of "RTM-Ukraine" and "Ukrzaliznytsia" the company has installed 60 of the planes of format 1,8x1,2 m
On the way at the exit from the Concourse (the corridor between Central and South terminal of station KYIV Pasazhyrskyi) to the escalator leading to the main hall of the Central station, prizmatron of "RTM-Ukraine" is placed
One of the most popular media. Format — 1,5x4,5 m
60 planes of a small advertising format 1,0x0,7 m were installed at stations of 6 cities of Ukraine: Kyiv, Dnipro, Zaporizhzhia, Lviv, Odesa, Kharkiv
They are popular with the advertisers because they give an opportunity to create a line of advertising messages (so-called story-board) and because of low cost of posters printing
Advertising carrier of format 5x10 m is placed in the Central hall of the railway station "KYIV Pasazhyrskyi" ight above the exit of the hall. Perfectly visible from the escalator and from any point of the hall
"RTM-Ukraine" can install wallscapes in agreed with the station locations by Customer order
"RTM-Ukraine" has extensive experience in conducting innovative marketing campaigns and branding all surfaces of the station complexes: floors, walls, windows, columns and other elements of the stations allowed by administrations for branding
By Customer order we produce and install non-standard constructions
Placement of posters A-2 / A-3 / A-4 in SV, compartment and second-class carriages; information materials in the passenger and suburban trains
Video display on the screens of branded trains
Branding headrest in high-speed trains
The very first digital outdoor network at the transit advertising
It consists of the 5 digital ad panels in the main Kyiv railway station
ORDER AN ADVERTISEMENT
Contact us by the info below or fulfill the form, we'll answer you as soon as possible.
03028, Ukraine, Kyiv, 2B, Goryana Str.
+38 (044) 490 63 33au.mtr%40mtr